Indulge Your Skin In Pure Softness!

Imabari towels are exceptionally absorbent as the fibres are cleansed from water sourced from the sacred Mt. Ishizuchi in the Setouchi Inland Sea. Unlike machine-made textiles, the time-consuming and environmentally-friendly processes of slowly weaving the yarn produces a lightweight and velvet-like texture that is soft and comforting for the skin.